Günter SoydanbayinGo / Inspiration Hub for Designers and Brand StrategistsPsychological Barries Every Designer Should Know AboutWhether you are a graphic, industrial or user-experience designer, you should start by understanding the end-user.3 min read·Dec 28, 2020----
Günter SoydanbayinGo / Inspiration Hub for Designers and Brand Strategists9 Most Common Brand Strategy Problems — and How To Respond To ThemJust like strands of DNA, no two brands are alike. That’s why a solution that works for one of your clients may not work for the other…4 min read·Dec 21, 2020--1--1
Günter SoydanbayinGo / Inspiration Hub for Designers and Brand StrategistsWhat To Do When Your Clients Don’t Know They Need YouIf you have a dripping faucet or a running toilet, you call a plumber. But how does one know if they need a brand consultant?3 min read·Dec 7, 2020----
Günter SoydanbayinGo / Inspiration Hub for Designers and Brand StrategistsHow To Ask The Right QuestionsHalf a year into the pandemic, people became comfortable making video calls. Maybe a bit too comfortable.4 min read·Nov 23, 2020----
Günter SoydanbayHow culture affects cognition?Why do we make the choices we make? How are we wired to make sense of the world? Here are some science-backed answers.10 min read·Aug 4, 2020----
Günter SoydanbayHow to advertise tax preparation?You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic…5 min read·Apr 30, 2019----
Günter SoydanbayHow to build a messaging matrix?Have you ever wanted to explain your brand strategy in a way that it would really resonate with different customer groups? Or provide…13 min read·Apr 16, 2019----
Günter SoydanbayWhat is a brand?Here is the irony: As a Brand Strategist, I don’t like to use the term brand too often. Granted, it is a sexy word. Yet, more often than…2 min read·Mar 9, 2010----