Published inGo / Inspiration Hub for Designers and Brand StrategistsPsychological Barries Every Designer Should Know AboutWhether you are a graphic, industrial or user-experience designer, you should start by understanding the end-user.Dec 28, 2020Dec 28, 2020
Published inGo / Inspiration Hub for Designers and Brand Strategists9 Most Common Brand Strategy Problems — and How To Respond To ThemJust like strands of DNA, no two brands are alike. That’s why a solution that works for one of your clients may not work for the other…Dec 21, 20201Dec 21, 20201
Published inGo / Inspiration Hub for Designers and Brand StrategistsWhat To Do When Your Clients Don’t Know They Need YouIf you have a dripping faucet or a running toilet, you call a plumber. But how does one know if they need a brand consultant?Dec 7, 2020Dec 7, 2020
Published inGo / Inspiration Hub for Designers and Brand StrategistsHow To Ask The Right QuestionsHalf a year into the pandemic, people became comfortable making video calls. Maybe a bit too comfortable.Nov 23, 2020Nov 23, 2020
How culture affects cognition?Why do we make the choices we make? How are we wired to make sense of the world? Here are some science-backed answers.Aug 4, 2020Aug 4, 2020
How to advertise tax preparation?You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic…Apr 30, 2019Apr 30, 2019
How to build a messaging matrix?Have you ever wanted to explain your brand strategy in a way that it would really resonate with different customer groups? Or provide…Apr 16, 2019Apr 16, 2019
What is a brand?Here is the irony: As a Brand Strategist, I don’t like to use the term brand too often. Granted, it is a sexy word. Yet, more often than…Mar 9, 2010Mar 9, 2010
